181 TIP. Snap Judgements – A Review of Blink by Malcolm Gladwell

On today’s show, Preston and Stig cover renown author Malcolm Gladwell’s book, Blink. This book explores the cognitive events that occur in a persons’ mind when they make quick and immediate decisions. The book is an interesting study because it may help investors that trade securities based on intuition or gut thinking.

– How we make decisions in the blink of an eye
– How to quickly spot if your marriage is healthy
– Why we should stick to simple guidelines instead of collecting a wealth of information
– Why more than 100,000 people could be wrong about “New Coke”
– Ask The Investors: Should you invest in ENTs or ETFs, and how do you invest in commodities?

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